Site Map of The Best Customer Guide

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  • Welcome
    We provide free and unbiased news, research, best practices and practical how-to advice for marketers, business developers and executives who want to make more out of their existing customer base.
  • Search
    The Best Customer Guide provides a fully-featured text and context-based search engine that helps you find exactly what you need, when you need it, along with intelligent relevance scoring, time span options, and categorised inclusion/exclusion rules.
  • Latest News
    We bring you the latest news and developments throughout the industry, world-wide. We comb the newswires and keep in touch with all the major players so you'll always be first to know what's going on.
  • Research
    Here you'll find all the latest research, facts, figures, charts, tables and statistics you need to help steer business-critical decisions. We seek out research from every market worldwide so you'll always be ready to strategise effectively.
  • Articles
    Our expert panel of industry veterans and best customer marketing gurus will guide you through all the key concepts, strategies, techniques and best practices you need to make the most of every single customer.
  • Opinion
    Our panel of industry experts have gathered together a variety of ideas, analysis, best practices, forecasts, trends and predicitions to help you map out the best ways to turn every customer into a Best Customer.
  • Events Diary
    Don't miss the industry's most important shows, conferences, exhibitions, webinars and networking opportunities! We keep an always up-to-date listing of all the major events you need to know about, and we're always happy to list any that you've heard about that aren't already on our list!
  • Newsletters
    We publish a weekly email newsletter to help you stay up-to-date even while you're on-the-go. You can start, pause and stop your newsletters at will, choose which day of the week you want to receive them on, search our back-issue archive, and email yourself copies of any back-issues you want.
  • White Papers
    Our expert panel and industry thought-leaders regularly provide us with their latest White Papers and Thought Leadership articles for you to download - and it's all completely free!
  • Free Downloads
    The Best Customer Guide regularly publishes articles and papers with free downloadable PDFs, documents, spreadsheets, presentations and other useful resources.
  • BCM Certificate
    The Best Customer Guide offers career development courses in Best Customer Management (BCM), resulting in a full Fellowship and Diploma (the F.BCM Diploma), as well as Associate Memberships for those who wish to identify themselves as Certified BCM Practitioners (the A.BCM Certificate).
  • Full BCM Diploma
    The Best Customer Guide offers career development courses in Best Customer Management (BCM), resulting in a full Fellowship and Diploma (the F.BCM Diploma), as well as Associate Memberships for those who wish to identify themselves as Certified BCM Practitioners (the A.BCM Certificate).
  • Fellowship List
    Find out who has a full Fellowship and check the certification of those identifying themselves as Qualified BCM Practitioners with the F.BCM Professional Diploma.
  • Thought Leaders
    Find and talk to the organisations and experts that are helping to promote and develop the industry by sharing their knowledge and ideas.
  • Advertising
    The Best Customer Guide offers Thought Leadership status and commercial sponsorship opportunities for comnpanies and organisations that want to help promote and develop the industry, as well as reach a wider audience of industry professionals.
  • Key Companies
    The Best Customer Guide keeps in touch with all the key players in the industry and report on anything of interest, whether that's innovations, best practices, trends and forecasts, products and services, research papers, white papers or even conferences and webinars.
  • Send Your News
    This is where you can send us details of any news, research, white papers, feature articles you want to write (or have already written!), or even just tip-offs about things we haven't written up that you think we should have.
  • About Us
    Free and unbiased news, research, best practices and practical how-to advice for marketers, business developers and executives who want to make more out of their existing customer base.
  • Contact Us
    You can contact us directly any time you want to, and ask us anything you need to. Talk to us, and we'll always respond.
What is The Best Customer Guide?


We provide our members with free and unbiased news, research, know-how, as well as hard-to-find facts & figures to help you make more out of your customers, turning new or average customers into 'Best Customers', and then acquiring even more customers like them. Sign up free here.

A Sustainable Customer-Profit Strategy


We explain and illustrate all the 'Best Customer Marketing' (BCM) strategies, techniques & technologies you'll need for your marketing, advertising, retail and online operations, customer segmentation, risk profiling, competitor analysis & response, data management & analysis, supply chain & logistics, financial analysis, management buy-in & reporting, IT platforms, human resources and much more!
Get Your BCM Certificate or Diploma


We offer professional career development courses in Best Customer Marketing, resulting in a full Fellowship and Diploma (the F.BCM career qualification), or we also provide Associate Memberships for those who simply want to be Certified BCM Practitioners (the A.BCM professional certificate).

Start your Career Development here!