Hard Rock Hotels & Casinos has announced its first 'free night stay' programme through Hard Rock Rewards - the brand's guest loyalty programme which is free to join for all Hard Rock customers worldwide. This article is copyright 2015 The Best Customer Guide.

Hard Rock Rewards members can now earn a free, one-night return stay after any five qualifying nights from 5th Jan through to 5th June 2015.

Once Hard Rock Rewards members stay five qualifying nights, they will be issued with a free night stay certificate eligible for redemption (from 1st February to 20th December 2015) at participating Hard Rock Hotels & Casinos.

In addition to the free night stay programme, Hard Rock Rewards members enjoy exclusive privileges, including special invitations for Casino Players Club, room upgrades at participating hotels, property specific VIP amenities and unlimited first available priority seating at participating cafes.

"Hard Rock Rewards allows the global brand to connect with our loyal fan base and thank them for engaging with us," said Kim Matlock, senior director of digital marketing and CRM for Hard Rock International.

Loyal Hard Rock fans worldwide can enjoy the free night programme at the following participating Hard Rock Hotels & Casinos:

  • Hard Rock Hotel & Casino Biloxi
  • Hard Rock Hotel Cancun
  • Hard Rock Hotel Chicago
  • Seminole Hard Rock Hotel & Casino Hollywood
  • Hard Rock Hotel Ibiza
  • Hard Rock Hotel Orlando
  • Hard Rock Hotel Palm Springs
  • Hard Rock Hotel Panama
  • Hard Rock Hotel & Casino Punta Cana
  • Hard Rock Hotel Riviera Maya
  • Seminole Hard Rock Hotel & Casino Tampa
  • Hard Rock Hotel Vallarta

Hard Rock Rewards was developed to recognise and reward Hard Rock's most dedicated fans with exclusive privileges when they stay and play at participating Cafes, Rock Shops, Hotels and Casinos worldwide. With two levels of participation available, Hard Rock fans have the choice of joining Hard Rock Rewards for free, or upgrading to the VIP level of membership for exclusive perks and benefits fit for a rock-star.

Once enrolled, all participants gain access to exclusive programme benefits, including monthly offers from participating Hard Rock Cafes, Rock Shops, Hotels and Casinos around the world, dedicated check-in lines, late check-outs and complimentary welcome amenities at participating Hotels - as well as a dedicated space on HardRockRewards.com to manage their account details, track their rewards, and view Hard Rock locations visited on a personalised property map.