Loyalzoo has announced the release of its POS integration platform following a successful pilot scheme at the UK's London School of Economics. This article is copyright 2015 The Best Customer Guide.

The company's new offering allows merchants to capture data in real time from Windows-based service tills and use that data to award loyalty points, as well as to run their own mobile-based loyalty programmes with no impact on till operations.

The system works on every Windows-based till system, and takes minutes to set up. It does not interfere with or require changes to current systems.

The integration has been piloting at the London School of Economics, where it is in use at two cafés run by the students' union. "The POS-integration has been a great success here" said Nick Minshull, Operations Manager for the Students' Union at LSE. We have had fantastic support from the Loyalzoo team. We run an app-based loyalty scheme that students love and now we even get to capture all purchase data. It's all incredibly simple for everyone."

Massimo Sirolla, Chief Executive for Loyalzoo, explained: "Unlike many other loyalty apps, which often rely on code-scanning, beacons or geo-fencing technology, the Loyalzoo app is minimally intrusive for both customer and staff - providing a frictionless experience for both parties."

The company says that its POS integration provides "big tech and data" to smaller retailers in a way that has previously mainly been accessible to bigger brands and retailers, allowing these smaller operators to use advanced technologies to connect with customers and compete with bigger competitors.