The UK-based Nectar coalition loyalty programme is putting entertainment centre stage with the launch of a digital platform called 'Nectar Tickets', thanks to a partnership with digital commerce provider Monitise, allowing programme members to use their Nectar points to unlock exclusive deals for events nationwide such as theatre, comedy, live music, exhibitions and museums, at a fraction of the normal cost. This article is copyright 2015 The Best Customer Guide.

Nectar Tickets gives cardholders the chance to exchange points for entertainment, whilst enjoying exclusive offers only available via Nectar. From 50% off shows such as Let it Be in London's West End, to 2 for 1 on tickets for Moscow State Circus in Manchester or Leeds, access to shows up and down the country should be more affordable for members. Through Nectar Tickets, customers can also gain access to one-off experiences including meeting their favourite bands or joining the stage during a show.

The Nectar Tickets site launched with a raft of events for users to book. Cardholders can search for events by venue, city and time ("this week", "this weekend" or "this month") before selecting their seats and the number of Nectar points they wish to spend.

Every 500 points redeemed takes £2.50 off the total price, which can be topped up with cash to purchase tickets.

There will be a continuing range of new offers added to the service on a regular basis.

Nectar, the United Kingdom's leading coalition loyalty programme, is owned by Aimia, a global leader in loyalty management. In 2012, Nectar celebrated 10 years of rewarding British shoppers and has given back £2billion of rewards to collectors, including money off shopping, travel, days out and cinema tickets. Some 19 million collectors earn Nectar points when shopping for groceries, doing DIY, booking a holiday, paying household bills, buying petrol and even getting their car serviced. Collectors also earn Nectar points every time they shop online via nectar.com at over 500 leading online retailers.