Canadian Tire has recently announced the digital evolution of its popular loyalty platform, introducing 'My Canadian Tire Money' - an even easier way to collect and redeem Canadian Tire Money. This article is copyright 2014 The Best Customer Guide.

The programme will launch in Nova Scotia on 10th October 2014 and to customers nationally on 28th October 2014. The digital rewards programme will complement paper Canadian Tire 'Money', which will remain in circulation.

My Canadian Tire 'Money' combines the best attributes of Canadian Tire's paper 'Money' with the benefits of a digital rewards programme, making it easier and faster for customers to collect, and redeem.

Members can collect e-Canadian Tire 'Money' on qualifying purchases at Canadian Tire stores, at CanadianTire.ca, and at participating Canadian Tire gas bar locations. e-Canadian Tire 'Money' can also be redeemed for merchandise and gift cards or donated to Canadian Tire's Jumpstart charity. Customers can also collect and redeem e-Canadian Tire 'Money' on automotive services, a benefit to the updated programme.

Allan MacDonald, Chief Operating Officer for Canadian Tire, explained: "We're building on the existing paper-based programme by introducing another way to reward loyal customers who prefer the ease and convenience of digital currency and rewards, further improving the Canadian Tire shopping experience and ultimately helping our customers tackle the jobs and joys of everyday life."

As the latest evolution to the programme that Canadians have used for 56 years, new benefits include the ability to collect 10 times the amount of e-Canadian Tire 'Money' when using a Canadian Tire Options MasterCard to pay for qualifying purchases at Canadian Tire stores, Mark's, Sport Chek, PartSource, L'Equipeur and on Canadian Tire Home Services. Additionally, My Canadian Tire 'Money' Members receive exclusive bonus offers sent directly to their online account and smartphone.

As part of the programme, Members can collect e-Canadian Tire 'Money' when making payment by cash, debit and credit cards, providing enhanced value and convenience. Importantly, e-Canadian Tire 'Money' has no expiry date and can be shared with other members by request.

To fully take advantage of the programme's benefits and features, customers are being encouraged to download Canadian Tire's enhanced Mobile App. The updated version, available for download at launch, allows users to collect, redeem and manage their e-Canadian Tire 'Money', view bonus offers, review transactions, and return products in-store without presenting a receipt.

"Meeting customer needs has always been at the heart of our innovation strategy, ensuring that everything we do has a positive end benefit for the consumer," said MacDonald. "My Canadian Tire 'Money' will serve as a great complement to our existing data programmes, allowing us over time to increase the relevancy of our messages, provide a more personalised and tailor made approach and ultimately better serve our customers."

To join the programme, customers can register through the Canadian Tire Mobile App, at CanadianTire.ca with a card available in-store, or by applying for the Options MasterCard. Existing Canadian Tire Options MasterCard cardholders and participants in the Canadian Tire 'Money' Advantage loyalty programme in Nova Scotia will automatically have their loyalty programme changed to My Canadian Tire 'Money'.

In case you had ever wondered where it came from... Canadian Tire 'Money' was introduced in 1958, with the Sandy McTire character being designed by employee Bernie Freeman. Over Can$1 billion in Canadian Tire 'Money' notes have been in circulation to date, and the currency is available in denominations of 5¢, 10¢, 25¢, 50¢, $1 and $2. Through its loyalty programmes, Canadian Tire awards more than $100 million dollars to customers every year. Many communities collect and donate Canadian Tire 'Money' to support local fundraising efforts. Introduced in 1995, there are now 2.4 million Canadian Tire Options MasterCard cardholders in Canada.