TelePerformance, a provider of omnichannel customer experience management services, has announced the launch of 'Praxidia', a new customer experience (CX) consultancy based on the group's ongoing insights into customer behaviour, aiming to help clients increase the value of their customer interactions by applying advanced research and analytics from more than 160 world markets. This article is copyright 2018 The Best Customer Guide.

Combining Teleperformance's CX Labs research and TP Analytics, the company has built up a solution for brands seeking to improve their customer experience, resulting in insights from more than 20 key sectors, along with proprietary survey data from more than 180,000 participants annually.

Using this data, Praxidia says brands will be able to more quickly adapt to changing customer preferences. The new team will aim to provide brands with a strong understanding of the factors that drive customer loyalty and also provide insights that help clients consistently deliver higher-value customer interactions.

The team will be led by Praxidia Chief Executive Officer, Paolo Righetti, who will also be responsible for the activities of TP Analytics (previously known as GN Research), and several other specialized service areas of TelePerformance. "Praxidia can identify customer experience 'pain-points' and opportunities, and develop practical solutions that deliver great experiences for both customers and employees," said Righetti. "We aim to deliver measurable business outcomes by combining speed and agility in this fast-paced, demanding and evolving environment."

TelePerformance itself provides outsourced omnichannel customer experience management, including customer care, technical support, customer acquisition, online language interpreting solutions, visa application management services, data analysis, and debt collection. The group operates 350 contact centers in 76 countries, serving 160 markets.