From 28th to 29th September, Brasil's Customer Festival will present marketing professionals in the region with a two-day interactive conference that unites all aspects of the customer journey. The event started out being customer loyalty-focused back in 2011 (under the name Loyalty World Brasil) but, since then, it has evolved to illuminate the entire customer journey, incorporating other areas such as Big Data, CRM, Payments, Omnichannel, Engagement and the Customer Experience, becoming a comprehensive strategic B2C event for Brasil. This article is copyright 2015 The Best Customer Guide.

As society grows, it has become harder and harder for companies to deal with their clients holistically and follow the pace of their ever-changing preferences.

The rise of new channels of engagement, smart technologies, data analytics, and the need for convenient services are now mandatory fields for B2C organisations that truly want to be centred in their customer. Join this event and stay on top of the B2C strategies of the Brasilian market leaders.

With 2 days and 2 streams of pure content, the event's new format allows a multitude of networking opportunities, from round table sessions to speed networking, making it more convenient for top executives from various industries to gather, share strategic ideas, and benefit from high-level networking. That's why organisations that truly want to optimize their customer-centric strategies should attend Brasil's Customer Festival.

The event will be held at Hotel Unique in Sao Paulo, Brasil. For details, contact Felipe Lima on +1 (212) 379-6320, or by email at , or visit the event web site at click here.

The full agenda (English version) can be downloaded free here: click here