In the US, GameStop's 'PowerUp Rewards' loyalty programme members are now able to use their reward points to save on the cost of fuel through the Fuel Rewards programme operated by Excentus Corporation. This article is copyright 2015 The Best Customer Guide.

The Fuel Rewards programme is a coast-to-coast loyalty programme that enables some 6 million members to earn fuel savings from purchases made at thousands of participating merchants, retailers and restaurants. Members can link their debit/credit cards to the programme for everyday savings, and track and manage their Fuel Rewards savings online or from the programme's mobile app.

Rewards are redeemed as cents-off-per-gallon savings at over 12,000 participating Shell and other select fuel stations nationwide. GameStop's PowerUp Rewards members can now join the free Fuel Rewards programme at fuelrewards.com/powerup or by texting "powerup" to 83835 to download the Fuel Rewards app.

In a recent US survey sponsored by Excentus and Ipsos eNation, fuel savings ranked top as consumers' preferred loyalty programme incentive - higher than cash-back offers, instant discounts, coupons and travel-related points and miles. And consumers also said they valued the ability to save on gasoline, regardless of prices at the pump.

"Gaming, electronics and wireless services represent huge retail and online opportunities for consumers to earn valuable rewards," said Megan Flynn, EVP Strategy and Business Development at Excentus. "The Fuel Rewards programme is pleased to add GameStop and its PowerUp Rewards members to our growing list of participants to help consumers lower the cost of everyday life by saving on fuel."