Marriott International has announced a promotion that spans all three of its recently unified loyalty programs (Marriott Rewards, Ritz-Carlton Rewards and Starwood Preferred Guest), allowing members to earn bonus points at 6,700 hotels from all 29 participating brands for the first time. Engagement with the company's various brands is also being reinforced through clever use of gamification. This article is copyright 2018 The Best Customer Guide.

The 'MegaBonus in More Places' promotion runs from 26 September 2018 until 31 January 2019, although members need to register to participate by 7 January 2018. The offer rewards members for stays of two nights or more and for exploring new brands.

By registering for the promotion, Marriott Rewards and SPG members automatically earn 2,000 bonus points for all stays of two or more nights, plus an extra bonus of 1,000 points per additional hotel brand they stay at, starting with the second brand they stay at.

Gamification adds interest
The promotion is also 'gamified', with participants being invited to play a limited-time game called '29 Ways to Stay' which provides chances to win prizes such as bonus points and free nights with the hotel group. 29 Ways to Stay is essentially a memory game based on 'fun facts' and trivia about Marriott's entire loyalty portfolio of brands.

The game runs from 4 October to 1 November 2018 inclusive, and - aside from other smaller prizes - gives participants an entry for the game's Grand Prize which includes a free two-night stay at each and every one of the 29 brands participating in Marriott's loyalty programs.

Any points earned can then be redeemed for free nights, flights, exclusive experiences through Marriott Rewards Moments and SPG Moments, as well as a number of other options.

Unified rewards and redemption
Under Marriott's recently unified loyalty programs, members can combine their accounts giving them one account number, one elite night and points balance, and the ability to seamlessly book, earn, and redeem points at all 6,700 participating hotels (which span 130 countries and territories in total). According to Marriott, members of the unified program earn on average 20% more points per US$1 spent, and their Elite status is automatically recognised at every single hotel across the entire portfolio.

In addition to redeeming points for hotel stays, members can redeem points for a range of some 120,000 curated special experiences (spread throughout 1,000 global destinations) and "master classes with living legends" provided by the Marriott Rewards Moments and SPG Moments programs. Examples of experiences include tickets to shows on Broadway, hanging out with a favourite sports team, or a cooking class with a world-famous chef.