US-based direct sales company Silpada has announced the launch of its new loyalty programme, the Silpada Style Card, designed to offer customers an exclusive membership-based shopping experience. This article is copyright 2015 The Best Customer Guide.

Any customer can now pay a special introductory offer of US$49 a year (regularly US$69 ) to get daily discounts on Silpada's jewelry and accessories, free shipping on every order, personalised communication and other insider exclusives.

"Our customer base has grown organically over the past two decades, and fostering that loyalty is important to us," said Ryane Delka, Co-Chief Executive Officer of Silpada. "But today's customer shops and engages with brands very differently than she did 20 years ago. Connecting with the customer on a genuine level, whether at a home party or online, is vital in reaching a new demographic."

Initial membership benefits of the Silpada Style Card include:

  • 15% off all regularly priced items
  • Free shipping on every order
  • Insider exclusives
  • A special birthday month offer
  • A free welcome gift

"Our goal with the Style Card is to personalise our customer's experience and encourage a deeper relationship with her," said Kelsey Perry, Co-Chief Executive Officer. "This programme, and our customer-first mentality, is unique in the direct selling industry and we're excited to be on the leading edge."

Founded nearly 20 years ago, Silpada is a family-owned business that provides women with one-of-a-kind accessories and unique opportunities for fashion entrepreneurship. Co-Chief Executive Officers Kelsey Perry and Ryane Delka, daughters of Silpada's founding families, promote a fun and flexible culture while leading the way for more than 25,000 Silpada Representatives across North America.