Despite AI having a spectacular year in 2018 - and showing no signs of slowing down - there's still some confusion about what exactly AI is and what its potential is for marketers. This article is copyright 2019 The Best Customer Guide.

Because this year's MAICON (hosted in Cleveland, OH, USA) caters to those with non-technical backgrounds, you don't need to be an expert in data science, analytics, or programming to grasp and apply artificial intelligence concepts to your marketing.