In Canada, HBC (Hudson's Bay) has recently made it easier to earn rewards with an updated and improved Hudson's Bay Rewards loyalty program, which features modernised reward offerings and a frictionless omni-channel experience. This article is copyright 2020 The Best Customer Guide.

Redesigned with the customer experience in mind, the updated program is an extension of Hudson's Bay's new "Live a Colourful Life" brand ethos and is now fully integrated on TheBay.com, with enhanced security features, a new look and feel, and a variety of new and simplified member benefits, such as:

  • Redeem points instantly in-store or online at any time. The point threshold has been lowered, and customers can now redeem as little as 1000 points ($5).
  • Gift points to another rewards member through a quick, simple transaction. Both the gifter and giftee will receive confirmation emails once points have been transferred.
  • Support local communities by donating reward points to one of the Hudson's Bay Foundation's charitable partners, which can be found through the rewards portal on thebay.com/rewards.

With a new, fully-digital platform, customers no longer require physical rewards cards - they simply provide an email address or phone number to earn points when shopping in-store.

By integrating rewards services directly into ecommerce, customers have a safe and secure platform to easily manage their rewards membership. Members need only to link their membership to their online profile to earn points on every purchase in-store and online.

"We undertook extensive consumer research to ensure we were delivering meaningful changes that mattered to our customers," said Allison Litzinger, VP Marketing - Brand, Customer and Loyalty, Hudson's Bay. "With the launch of our 'Live a Colourful Life' brand platform earlier this year, we have evolved our entire customer experience, and the improvements made to Hudson's Bay Rewards reflect the brand promise and commitment we have made to our customers."