The global trend is towards more multi-partner programmes, with Big Data being the key to creating effective profitable scheme. Mobile technology and Social Networks are influencing programme tactics and, therefore the need for practitioners to understand the complexities of creating and managing loyalty programmes is greater than ever. This article is copyright 2019 The Best Customer Guide.

During this 3-Day Masterclass in JOHANNESBURG, South Africa, you will:

  • Develop New Skills: Understand and analyse different loyalty programme business models
  • Get Practical: Learn how to create a winning customer value proposition
  • Get The Latest Insight: Explore global trends and best practices in loyalty marketing

Using examples and data from real-world loyalty programmes, you will learn all about strategy, design, measurement, and analysis. By the end of this course, you will be able to apply these skills and principles directly to your own company to increase customer retention and build a more competitive and profitable loyalty programme.

The course is designed to cover all aspects of loyalty from why consumers are loyal to the objectives they can deliver and how to avoid mistakes made by global operators. In effect, the course will provide the processes and tools needed to create, develop and manage an efficient and profitable loyalty programme.

IN JUST 3 DAYS YOU WILL:

  • Look at global best practices in loyalty
  • Learn how to create a customer value proposition
  • Gain an understanding of data analytics
  • Understand rewards programmes
  • Consider the operational challenges facing loyalty programmes
  • Gain access to 3 months of free online consultancy with Course Instructor, Mike Atkin

DOWNLOAD THE FULL BROCHURE HERE:
https://www.terrapinntraining.com

ORGANISATIONS THAT WILL BENEFIT:

  • All Forward Thinking Companies
  • Retailers
  • Travel Companies
  • Finance and Banking
  • Utilities
  • Suppliers
  • Telecoms operators
  • Advisors
  • Regulators

WHO SHOULD ATTEND:

  • C-Level Executives: CEO, CFO, COO, CMO
  • Business Development and Sales
  • Customer Experience Managers
  • Loyalty Managers
  • Customer Relations
  • Marketing Managers
  • Merchandising Analysts & Associates
  • Public Relations
  • Investor Relations
  • Strategic Planning

BOOKING RATES & DISCOUNTS:

  • Book before 7th December 2018 for only US$2200
  • Book a Group of 3+ by 7th December for US$1980 each
  • Or by 28th December for only US$2310
  • Or after 28th December for US$2420

TO BOOK YOUR PLACE NOW:
You can book online at https://secure.terrapinn.com/v5/step1.aspx?E=9063 or by telephone on +44 (0)207 092 1045, or by emailing Emma-Jane Dinan at Terrapinn (emma-jane.dinan@terrapinn.com)