The global hotel group Best Western has announced the expansion of its long-standing relationship with AARP in the US, with the launch of an exclusive loyalty programme aimed at members of the venerated organisation. This article is copyright 2015 The Best Customer Guide.

The new programme, 'Best Western Rewards for AARP Members', offers a room rate discount of 10% or more at Best Western hotels, plus an automatic upgrade to Best Western Rewards Gold Elite status, which allows earnings of 10% bonus points on each qualified stay.

Gold Elite members receive 10% in bonus points for each qualifying stay, white Platinum Elite members (earned after staying for 15 qualifying nights or earning 15,000 points) benefit from a 15% points-earning bonus. Diamond Elite members (earned after staying for 30 qualifying nights or earning 30,000 points) benefit from a 30% points-earning bonus.

"We strive to provide value to AARP members, and this programme aims to expand the travel benefits our members enjoy from Best Western," commented Angela Jones, senior vice president of business development and lifestyle for AARP Services Inc.

"We value the success of our provider relationship with AARP, and this programme is intended to better serve AARP members who stay with us," added Dorothy Dowling, senior vice president of marketing and sales for Best Western International.

Registration information and programme details are available for consumers from the Best Western Rewards for AARP Members click here.

More than 22 million travellers are currently members of the brand's global loyalty programme, Best Western Rewards, through which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. AARP is a non-profit, non-partisan organisation with a membership of nearly 38 million, helping people turn their goals and dreams into real possibilities, strengthening communities, and fighting for issues such as healthcare, employment and income security, retirement planning, affordable utilities, and protection from financial abuse.