The Air Miles programme in Canada has teamed up with live entertainment company Live Nation Canada to offer a range of entertainment event-related benefits to Air Miles collectors, in the form of a new 'Air Miles Stage Pass' programme. This article is copyright 2015 The Best Customer Guide.

Air Miles collectors throughout Canada can benefit in a variety of ways, including the ability to use their Dream Miles for tickets to some of the hottest concerts across Canada, receive discounts and perks at select shows, win VIP and exclusive experiences, and more.

To celebrate the launch of the programme, Air Miles and Live Nation brought Juno award-winners, Arkells, to Toronto for an interactive music experience. On 16th June 2015, the Arkells toured parts of the downtown core from atop a double-decker bus, while performing their biggest hits along the way. The band also stopped at various locations to meet and greet fans.

Air Miles collectors can sign up for the Stage Pass programme online at AirMilesStagePass.com.

Founded in 1992, Air Miles now has more than 10 million active collector accounts, representing approximately two-thirds of all Canadian households. Collectors earn reward miles by shopping with more than 240 brand-name sponsors, representing thousands of retail and service locations across Canada and leading global brands online.

The programme also allows collectors to indulge in more than 1,200 leisure, entertainment, merchandise, travel and a range of accredited, environmentally-friendly lifestyle rewards. With Air Miles Cash, collectors have the flexibility to instantly redeem miles in-store toward many every day and high value purchases like fuel, groceries, drug store items and home improvement purchases at participating sponsors.