PGA TOUR and loyalty programme operator SessionM have launched an omnichannel initiative to offer the PGA TOUR's first points rewards programme for fans across its desktop, mobile web and app properties. This article is copyright 2015 The Best Customer Guide.

Using the platform, PGA TOUR hopes to increase digital content engagement, improve app retention and amplify social sharing while rewarding its audience and bringing new value to the experience.

"We are committed to connecting with our audience wherever and whenever they want to engage with our content, be it walking a course during a tournament, watching from their couch, or sneaking a look at the leaderboard while at the office," said Luis Goicouria, PGA TOUR Senior Vice President, Digital Platforms/Media Strategy.

PGA TOUR fans will be able to collect PGA TOUR mPOINTS, SessionM's mobile currency, across the PGA TOUR's desktop, mobile web and app properties.

Fans can receive PGA TOUR mPOINTS for participating in activities such as checking on any of the PGA TOUR's six Tours, sharing content, selecting favorite players, viewing scorecards and signing up for fantasy golf tournaments.

"We are seeing more and more effort from sports brands and organisations to engage with their fans and audience through the most direct method possible," said SessionM Senior Vice President of Business Development & Strategy, Paul Krasinski.

Combined, PGA TOUR's mobile web, app and desktop properties reach nearly one million fans per day.

The PGA TOUR mobile app is available across Android and iOS. The app provides real-time leaderboards with access to player scorecards, profiles and videos, access to live video for PGA TOUR tournaments, course details and news from the brand's web site.