Accenture has completed the acquisition of Altima, a full-service digital commerce agency, headquartered in France. The acquisition, first announced in October 2017, expands Accenture Interactive's capabilities in France and other key markets to help brands attract and retain customers through differentiated and compelling digital experiences. This article is copyright 2018 The Best Customer Guide.

Altima is known for creating engaging customer experiences for eCommerce, mobile and in-store commerce for prestigious French and global brands. Altima's capabilities span experience strategy, user experience design, digital marketing services and multichannel commerce platform implementation. The agency, founded in 1997, is headquartered in Roubaix, France, and has offices in Paris, Lyon, Beijing, Shanghai, Hong Kong, Montreal, and New York.

Terms of the transaction are not being disclosed. The acquisition follows Accenture's recent announcement of plans to acquire Irish creative agency, Rothco. With a pedigree for award-winning campaigns, Rothco has been recognized with Cannes Lions for two consecutive years and further bolsters Accenture Interactive's full-service digital customer experience capabilities in Europe.

"Together, we're bringing our unique model to the market: part creative agency, part business consultancy and part technology powerhouse - all focused on creating the best customer experiences on the planet."

"We're thrilled to have Altima join the Accenture Interactive family to help us deliver end-to-end digital marketing services in France and beyond," said Anatoly Roytman, head of Accenture Interactive for Europe, Africa, Middle East and Latin America. "Together, we're bringing our unique model to the market: part creative agency, part business consultancy and part technology powerhouse - all focused on creating the best customer experiences on the planet."