Sobeys and LoyaltyOne - the owner and operator of the Air Miles Reward Program in Canada, have expanded their relationship in the province of Ontario, allowing local shoppers to earn Air Miles at Sobeys, Sobeys Urban Fresh and Foodland stores throughout the province. This article is copyright 2015 The Best Customer Guide.

The expansion also includes the launch of the Air Miles programme's instant redemption feature, Air Miles Cash, for in-store savings at the check-out.

With the launch of the Air Miles Reward programme in Ontario, Sobeys will become the loyalty programme's first Canadian grocery Sponsor to issue reward miles across Canada. Sobeys has been a valued Sponsor in the Air Miles Reward programme for more than 15 years.

This expansion follows the September 2014 launch of the Air Miles Reward programme in Sobeys Western Canadian banners including Sobeys, IGA, Thrifty Foods and Edgemont Market, and Sobeys Liquor, while continuing the partnership with Safeway and Safeway Wine and Spirits stores.

Air Miles Cash launched in Safeway and Safeway Wine and Spirit stores in November 2014. And in Quebec, IGA, IGA extra, Marche Bonichoix, Les Marches Tradition and Rachelle-Bery continue to offer the Air Miles reward programme. Customers also continue to collect reward miles at Sobeys, Foodland and Lawtons Drugs in Atlantic Canada.

The Ontario Club Sobeys loyalty programme and BMO Club Sobeys MasterCard will transition to the Air Miles Reward programme in 2015.

Background
The cross-Canada relationship provides Sobeys customers and Air Miles Collectors the opportunity to earn even more Air Miles reward miles for their everyday purchases at locations in all 10 provinces. Collectors can redeem their reward miles for more than 1,200 rewards options, including travel and merchandise in addition to the programme's instant redemption feature, Air Miles Cash, which will be available at all Sobeys, Sobeys Urban Fresh and Foodland stores where Air Miles reward miles are issued.

Founded in 1992, the Air Miles Reward programme is Canada's premier coalition loyalty programme with more than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households. The Air Miles Reward programme allows Collectors to earn reward miles simply by doing their everyday shopping at more than 240 leading brand-name Sponsors, representing thousands of retail and service locations across Canada and leading global brands online.

The Air Miles Reward programme also allows Collectors to indulge in more than 1,200 leisure, entertainment, merchandise, travel and a range of accredited, environmentally-friendly lifestyle rewards. With Air Miles Cash, Collectors can also have the flexibility to instantly redeem their Air Miles reward miles in-store toward many every day and high value purchases like gas, grocery, drug store items and home improvement purchases at participating Sponsors.