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A goldmine of strategies and hard facts to get your Marketing Playbook right, first time
The Best Customer Guide provides marketing pros with free and unbiased news, research, know-how, and hard-to-find facts & figures to help make more out of your customers!

Wyndham Rewards voted 'best hotel loyalty program' again

USA Today readers also praised the hotel's Visa card

2 days ago

What is Mobile E-Commerce's True Competitive Advantage?

Using best of breed research tools to accelerate sales

2 days ago

Has Covid-19 altered the effectiveness of Influencer Marketing?

Consumers are thinking about social injustice and inequality

21 Oct 2020

Consumers change holiday shopping ideas thanks to Covid-19

Not all bad news - they're willing to grant retailers extra leeway

19 Oct 2020

HBC Rewards does away with plastic loyalty cards

The emphasis is on a seamless digital experience

16 Oct 2020

How to gain Click-and-Collect customers in 2020

Shorter waiting times drive retail & grocery satisfaction

14 Oct 2020

25% Of consumers tried new brands during pandemic

But is it too late to reverse these new behaviours?

12 Oct 2020

What drives consumer feelings about the Customer Experience?

Brand authenticity, brand reputation, product quality, and price

9 Oct 2020

Air Canada's Aeroplan to be revamped and relaunched

The updated program launches November 8, 2020

7 Oct 2020

Digital ad spending grows despite the tough economy

The competitive ad landscape has shifted in 2020

5 Oct 2020

CX scores remain stable despite pandemic problems

Brands must focus on emotion to differentiate

2 Oct 2020

Unobtrusive Measures: What consumers aren't telling you

Robert Passikoff tells us why unobtrusive research is wise

1 Oct 2020

Consumers will defect for a promise of better privacy

But they're getting frustrated with today's poor practices

30 Sep 2020

Could privacy be the best customer loyalty scheme differentiator?

Consumers say they're 'very concerned' about their personal data

28 Sep 2020

Sales Processes Are Adapting to COVID-19

No more business as usual for sales professionals

25 Sep 2020

North Americans are losing faith in credit card issuers

Pandemic has hammered cardholder satisfaction metrics

23 Sep 2020

Canadians to spend less on non-essential goods

Pandemic retail trends may be here to stay

21 Sep 2020

Customer satisfaction drops for social media & digital news

Pandemic boosted traffic but they weren't great experiences

18 Sep 2020

Pandemic significantly alters customers' brand allegiances

20% Of brands with greatest loyalty are new contenders

17 Sep 2020

Why loyalty programs are still critical to retail success

Rewards still drive traffic, revenue and customer retention

16 Sep 2020

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A goldmine of strategies and hard facts to get your Marketing Playbook right, first time

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A goldmine of strategies and hard facts to get your Marketing Playbook right, first time
the
best
customer
guide
Get our free weekly marketing briefings...
"They're always useful, and always brief"   :-)
Enter your email address to get started!
A goldmine of strategies and hard facts to get your Marketing Playbook right, first time