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The Best Customer Guide provides marketing pros with free and unbiased news, research, know-how, and hard-to-find facts & figures to help make more out of your customers!

Unobtrusive Measures: What consumers aren't telling you

Robert Passikoff tells us why unobtrusive research is wise

Today

Consumers will defect for a promise of better privacy

But they're getting frustrated with today's poor practices

Yesterday

Could privacy be the best customer loyalty scheme differentiator?

Consumers say they're 'very concerned' about their personal data

3 days ago

Sales Processes Are Adapting to COVID-19

No more business as usual for sales professionals

25 Sep 2020

North Americans are losing faith in credit card issuers

Pandemic has hammered cardholder satisfaction metrics

23 Sep 2020

Canadians to spend less on non-essential goods

Pandemic retail trends may be here to stay

21 Sep 2020

Customer satisfaction drops for social media & digital news

Pandemic boosted traffic but they weren't great experiences

18 Sep 2020

Pandemic significantly alters customers' brand allegiances

20% Of brands with greatest loyalty are new contenders

17 Sep 2020

Why loyalty programs are still critical to retail success

Rewards still drive traffic, revenue and customer retention

16 Sep 2020

Most of us have returned to non-essential in-store shopping

Consumers say it'll be 'shopping as normal' by summer 2021

14 Sep 2020

27% Of brand loyalty is at risk following pandemic

Consumer expectations are reaching unrealistic highs

11 Sep 2020

Air Miles Canada adds Spotify to its rewards list

Musical app redeemable in Can$10 increments

8 Sep 2020

Survey reveals most patriotic brands in America

Pandemic, Politics & Protests are changing Patriotism

4 Sep 2020

Marketing has to change to keep up with customers

Find the balance between tech and the 'human touch'

2 Sep 2020

There's an urgent need for customer service efficiency

Limited staff, budget & technology are the main hurdles

28 Aug 2020

Retailers & suppliers collaborate to meet shopper needs

Main beneficiary of collaboration is Customer Experience

25 Aug 2020

Consumer attitudes have mutated thanks to pandemic

Brands must create moments of joy and build relevance

20 Aug 2020

Three in ten have become Pandemic Pessimists

The new normal won't be normal for at least six months

18 Aug 2020

54% Open marketing emails with a clear call-to-action

Personal and relevant are still the keys to email

17 Aug 2020

Businesses have been too confident in 'digital readiness'

Pandemic exposed more IT gaps than expected

11 Aug 2020

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We provide our members with free and unbiased news, research, know-how, as well as hard-to-find facts & figures to help you make more out of your customers, turning new or average customers into 'Best Customers', and then acquiring even more customers like them. Sign up free here.

A Sustainable Customer-Profit Strategy
We explain and illustrate all the 'Best Customer Marketing' (BCM) strategies, techniques & technologies you'll need for your marketing, advertising, retail and online operations, customer segmentation, risk profiling, competitor analysis & response, data management & analysis, supply chain & logistics, financial analysis, management buy-in & reporting, IT platforms, human resources and much more!
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A goldmine of strategies and hard facts to get your Marketing Playbook right, first time
the
best
customer
guide
Get our free weekly marketing briefings...
"They're always useful, and always brief"   :-)
Enter your email address to get started!
Get ALL THREE major factbooks: The Marketing Factbook, The Customer Experience Factbook, and Easy Ways To Make Marketing Pay