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Data Privacy, Protection & Retention Policy

The Best Customer Guide provides free and unbiased news, research, know-how, as well as hard-to-find facts & figures to help you make more out of your customers, turning new or average customers into 'Best Customers', and then acquiring even more customers like them.

In order to do this, we handle various types of information, some of which involves the acquisition, updating, retention, and discarding of personal data.

It is very important that you understand how we collect, use and destroy any personal information that you choose to reveal to us.

We comply fully with the European GDPR and all other applicable Data Protection laws in all countries and territories in which we operate. If you unsure about how this applies to you and your personal data, please contact us before registering with or using this site.

This web site's publisher and operator (49th.NET T/A The Best Customer Guide) is registered with the UK Information Commissioner's Office (ICO) as a data handler and data processor. We can be contacted by post or courier at our official administrative address, which is:

We undertake to collect only that personal information which is absolutely necessary for the usage of our site and fulfilment of services we offer you. We retain that data only for as long as we need it to perform those functions, and for as long as we can verify that it is up to date and accurate.

We do not share any personally identifiable information with any other parties (except for applicable law enforcement agencies and in the case of High Court injunctions) without the explicit prior consent of the individual or individuals whose data needs to be shared.

At every point at which personal data is collected, you will be told what information is needed and why we feel we need it. You always have the option not to participate and to withhold your data; however, in certain circumstances, doing so may limit the availability or functionality of the web site or services on offer, whether paid-for or not.

You will always have full control over the information you have shared, without delay, including the right to view, update, remove and purge any or all personal information. In case of any queries about data retention, content or accuracy, please contact us with your queries or requests.

All sensitive personal information (including passwords and security-related information) is encrypted using RSA/AES 256-bit encryption, and this information can be accessed ONLY by you and - only if required by you or the law - by our qualified Data Protection Manager in person. No other personnel or electronic services have access to encrypted data, and all requests for access to encrypted data fields are fully verified and then logged.

To comply with money laundering regulations and to complete anti-fraud checks before conducting financial transactions, we will always require verifiable personal contact information whenever any exchange of money, goods, services, or anything of value takes place. Such information may be shared with relevant fraud checking, financial, law enforcement, or credit checking agencies.

By using or continuing to use this web site or any of our products or services, you agree that you are happy to provide any personal information required for the provision of web site features, functionality, products and services, subject to the policy laid out above.

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