About The Best Customer Guide

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The Best Customer Guide provides free and unbiased news, research, know-how, as well as hard-to-find facts & figures to help you make more out of your customers, turning new or average customers into 'Best Customers', and then acquiring even more customers like them.

A Sustainable Customer-Profit Strategy

We explain and illustrate all the 'Best Customer Management' (BCM) strategies, techniques & technologies you'll need for your marketing, advertising, retail and online operations, customer segmentation, risk profiling, competitor analysis & response, data management & analysis, supply chain & logistics, financial analysis, management buy-in & reporting, IT platforms, human resources and much more!

Get the Latest News

We bring you the latest news and developments throughout the industry, world-wide. We comb the newswires and keep in touch with all the major players so you'll always be first to know what's going on.

Keep up with Research

Here you'll find all the latest research, facts, figures, charts, tables and statistics you need to help steer business-critical decisions. We seek out research from every market worldwide so you'll always be ready to strategise effectively.

Learn more from Feature Articles

Our expert panel of industry veterans and best customer marketing gurus will guide you through all the key concepts, strategies, techniques and best practices you need to make the most of every single customer.

Find out what other experts think

Our panel of industry experts have gathered together a variety of ideas, analysis, best practices, forecasts, trends and predicitions to help you map out the best ways to turn every customer into a Best Customer.

Get the latest White Papers

Our expert panel and industry thought-leaders regularly provide us with their latest White Papers and Thought Leadership articles for you to download - and it's all completely free!

Compile your own Research!

Your free membership includes your very own Research Clipboard, onto which you can pin any of our articles and make as many or as few personal notes about each as you want, in total privacy. You can even categorise and search your notes using your own keywords or our full-text search engine, and email some or all of your research notes to yourself (or anyone else if you want to).

Free Downloads & Resources

We regularly publish articles and papers with free downloadable PDFs, documents, spreadsheets, presentations and other useful resources and - as always - they're completely free. No 'teasers' here - just the complete, safe-to-use, original downloads.

Find what you need, when you need it

We provide a fully-featured text and context-based search engine that helps you find exactly what you need, when you need it, along with intelligent relevance scoring, time span options, and categorised inclusion/exclusion rules.

Topics of Interest

We keep a close eye on industry trends and developments so you can stay up-to-date at a glance. Our topical index consists of best practices, how-to techniques, technologies and systems, products and services, key players, sector-by-sector breakdowns, and the full spectrum of market data and research.

Get the news by email every week

We publish a weekly email newsletter to help you stay up-to-date even while you're on-the-go. You can stop or re-start your subscription at will, and even email yourself back-issues if you missed any or deleted them by mistake.

Never miss an industry event

Never again will you miss out on the industry's most important shows, conferences, exhibitions, webinars and networking opportunities! We keep an always up-to-date listing of all the major events you need to know about, and we're always happy to list any that you've heard about that aren't already on our list!

Publish your own news

We're always grateful to receive your own press releases, article ideas, event details, tip-offs, industry gossip and anything else you think we might want to write about!

Talk to us!

You can contact us directly any time you want to, and ask us anything you need to. Talk to us, and we'll always respond.

About the Editor

Our Editor-in-Chief, Peter J Clark, is a respected marketing thought-leader, conference speaker, editor, and published author. He writes and edits for several trade journals, and was the co-founder and Editor of The Wise Marketer from 2001 to 2016, where he also researched and co-wrote the seminal Loyalty Guide and Marketing Guide report series which are used daily by more than 2,000 major companies worldwide.

He has provided additional content, insights and guidance for a number of leading marketing agencies' newsletters, and has consulted on numerous marketing campaigns in the travel industry. Before 2001, he spent much of his career creating standard-setting CRM and customer loyalty management systems for global publishing houses.

He is available as a paid speaker for conferences and seminars worldwide, and offers strategy-level consultancy in all aspects of best customer marketing, customer retention, and customer loyalty.

What is The Best Customer Guide?


We provide our members with free and unbiased news, research, know-how, as well as hard-to-find facts & figures to help you make more out of your customers, turning new or average customers into 'Best Customers', and then acquiring even more customers like them. Sign up free here.

A Sustainable Customer-Profit Strategy


We explain and illustrate all the 'Best Customer Management' (BCM) strategies, techniques & technologies you'll need for your marketing, advertising, retail and online operations, customer segmentation, risk profiling, competitor analysis & response, data management & analysis, supply chain & logistics, financial analysis, management buy-in & reporting, IT platforms, human resources and much more!