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What is The Best Customer Guide?
We provide our members with free and unbiased news, research, know-how, as well as hard-to-find facts & figures to help you make more out of your customers, turning new or average customers into 'Best Customers', and then acquiring even more customers like them. Sign up free here.
A Sustainable Customer-Profit Strategy
We explain and illustrate all the 'Best Customer Management' (BCM) strategies, techniques & technologies you'll need for your marketing, advertising, retail and online operations, customer segmentation, risk profiling, competitor analysis & response, data management & analysis, supply chain & logistics, financial analysis, management buy-in & reporting, IT platforms, human resources and much more!
We provide our members with free and unbiased news, research, know-how, as well as hard-to-find facts & figures to help you make more out of your customers, turning new or average customers into 'Best Customers', and then acquiring even more customers like them. Sign up free here.
A Sustainable Customer-Profit Strategy
We explain and illustrate all the 'Best Customer Management' (BCM) strategies, techniques & technologies you'll need for your marketing, advertising, retail and online operations, customer segmentation, risk profiling, competitor analysis & response, data management & analysis, supply chain & logistics, financial analysis, management buy-in & reporting, IT platforms, human resources and much more!
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Most consumers switch brands after one bad experience (28 Jan) - What do we want? No effort! When do we want it? Always!
Three key steps to understanding Marketing Analytics (20 Jan) - Where should you spend your next marketing dollar?
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Many FFP members don't know how to redeem miles (8 Jan) - Lack of clarity causes customer dissatisfaction
Consumers don't care for brands' social or mobile channels (30 Dec 2019) - They'd rather get a meaningful text or email
British consumers say they aren't ready for AI (23 Dec 2019) - But they do want greater personalisation
Data Strategy holds the key to FSI Customer Loyalty (16 Dec 2019) - Regulations like PSD2 and GDPR are impacting initiatives
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What are the world class CX leaders doing right? (3 Dec 2019) - Happy employees mean happy customers
How AI and IoT combined puts you ahead of the market (25 Nov 2019) - Adoption increases as leaders seek out revenue growth
Most consumers switch brands after one bad experience (28 Jan) - What do we want? No effort! When do we want it? Always!
Three key steps to understanding Marketing Analytics (20 Jan) - Where should you spend your next marketing dollar?
Consumers turn to private brands for value, not price (16 Jan) - Private brand sales growing twice as fast as national brands
Many FFP members don't know how to redeem miles (8 Jan) - Lack of clarity causes customer dissatisfaction
Consumers don't care for brands' social or mobile channels (30 Dec 2019) - They'd rather get a meaningful text or email
British consumers say they aren't ready for AI (23 Dec 2019) - But they do want greater personalisation
Data Strategy holds the key to FSI Customer Loyalty (16 Dec 2019) - Regulations like PSD2 and GDPR are impacting initiatives
Grocery retailers lack expertise to monetise their data (11 Dec 2019) - And they lack the technology to drive better experiences
What are the world class CX leaders doing right? (3 Dec 2019) - Happy employees mean happy customers
How AI and IoT combined puts you ahead of the market (25 Nov 2019) - Adoption increases as leaders seek out revenue growth
