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Hot Off The Press...

Generation Z wants true omnichannel loyalty schemes (15 Nov) - It's not all about the younger generations, you know

Consumers expect companies to take a stand for them (14 Nov) - Sexual harassment, ethnicity and data security come first

Consumers say 'chat bots' are too dumb to help much (13 Nov) - Convenience is one thing, but intelligence is better

Why digital marketers can't simulate human interactions (12 Nov) - Human, personalised digital interactions are really hard

Every customer should be treated as an incentive seeker (8 Nov) - The right offer can make anyone switch brands or stores

Insurers missing vital chances to earn customer loyalty (6 Nov) - Weak customer relationships endangered by lower prices

Why free-standing inserts can break competitor loyalty (5 Nov) - A third of loyal customers defect for repeated coupons

Discount retailers still attract all ages and incomes (1 Nov) - What a surprise... Everyone wants a bargain

Most businesses overestimate their customer service (31 Oct) - Customer experiences don't match all those promises

Hilton tells its guests to 'expect better' from hotels (30 Oct) - It's not a gimmick - there are tangible benefits

For Your Diary...

3 Day Masterclass In Loyalty (South Africa) (14th to 16th January 2019)

Social Media Marketing World 2019 (USA) (20th to 22nd March 2019)

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