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A Sustainable Customer-Profit Strategy

We explain and illustrate all the 'Best Customer Management' (BCM) strategies, techniques & technologies you'll need for your marketing, advertising, retail and online operations, customer segmentation, risk profiling, competitor analysis & response, data management & analysis, supply chain & logistics, financial analysis, management buy-in & reporting, IT platforms, human resources and much more!

Hot Off The Press...

Attention Economy ushers in new age of brand loyalty (16 May) - A new path to loyalty through engagement & experience

Gen Z & Millennials drive need for e-gift card optimization (9 May) - E-gift cards increasingly used as branded payment tools

Customer-driven data science to boom in next 5 years (2 May) - More than half of retailers and manufacturers to join in

85% Of companies must improve customer experiences (25 Apr) - The 'experience economy' reveals a definite empathy gap

Aimia announces its new focus as a consolidator (18 Apr) - Growth will be organic, with sector-focused M&A as well

Most UK consumers defect if brand trust breaks down (12 Apr) - Auto, technology, insurance & government are worst

Most consumers want faster loyalty reward redemption (5 Apr) - Instant gratification helps customers feel valued

Poor communications breaks customer satisfaction (3 Apr) - Customers prefer housework to using a bad chatbot

US consumers are slow to trust but quick to forgive (1 Apr) - But their UK counterparts are far more cautious

Younger consumers are challenging brand loyalty ideas (29 Mar) - Younger means more price sensitive, less brand-loyal

For Your Diary...