What is The Best Customer Guide?

We provide our members with free and unbiased news, research,
know-how, as well as hard-to-find facts & figures
to help you make more out of your customers, turning
new or average customers into '
Best Customers', and
then acquiring even more customers
like them.
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A Sustainable Customer-Profit Strategy

We explain and illustrate all the '
Best Customer Management' (BCM) strategies,
techniques & technologies you'll need for your
marketing, advertising, retail and online operations,
customer segmentation, risk profiling, competitor analysis & response,
data management & analysis, supply chain & logistics,
financial analysis, management buy-in & reporting,
IT platforms, human resources and much more!