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What is The Best Customer Guide?
We provide our members with free and unbiased news, research, know-how, as well as hard-to-find facts & figures to help you make more out of your customers, turning new or average customers into 'Best Customers', and then acquiring even more customers like them. Sign up free here.
A Sustainable Customer-Profit Strategy
We explain and illustrate all the 'Best Customer Management' (BCM) strategies, techniques & technologies you'll need for your marketing, advertising, retail and online operations, customer segmentation, risk profiling, competitor analysis & response, data management & analysis, supply chain & logistics, financial analysis, management buy-in & reporting, IT platforms, human resources and much more!
We provide our members with free and unbiased news, research, know-how, as well as hard-to-find facts & figures to help you make more out of your customers, turning new or average customers into 'Best Customers', and then acquiring even more customers like them. Sign up free here.
A Sustainable Customer-Profit Strategy
We explain and illustrate all the 'Best Customer Management' (BCM) strategies, techniques & technologies you'll need for your marketing, advertising, retail and online operations, customer segmentation, risk profiling, competitor analysis & response, data management & analysis, supply chain & logistics, financial analysis, management buy-in & reporting, IT platforms, human resources and much more!
Hot Off The Press...
Grocery retailers lack expertise to monetise their data (11 Dec) - And they lack the technology to drive better experiences
What are the world class CX leaders doing right? (3 Dec) - Happy employees mean happy customers
How AI and IoT combined puts you ahead of the market (25 Nov) - Adoption increases as leaders seek out revenue growth
5 Marketing questions local business owners should ask (18 Nov) - Asking the right questions early on has a big impact
What Customer Experiences will look like in 2030 (11 Nov) - Will brands really trade human empathy for efficiency?
Marketers have a 'coin-operated' view of their customers (4 Nov) - They're more focused on transactions than relationships
Bad IVR costs businesses US$262 per customer per year (25 Oct) - 61% Of consumers say IVR leads to poor experiences
Customer Experience reaches new heights in India (17 Oct) - But brands still need to differentiate themselves more
Insurers neglecting digital Customer Experience (30 Sep) - Social media efforts really aren't helping either
Brands are missing the mark on their Digital Experiences (23 Sep) - US$5 trillion invested and still not much to show for it
Grocery retailers lack expertise to monetise their data (11 Dec) - And they lack the technology to drive better experiences
What are the world class CX leaders doing right? (3 Dec) - Happy employees mean happy customers
How AI and IoT combined puts you ahead of the market (25 Nov) - Adoption increases as leaders seek out revenue growth
5 Marketing questions local business owners should ask (18 Nov) - Asking the right questions early on has a big impact
What Customer Experiences will look like in 2030 (11 Nov) - Will brands really trade human empathy for efficiency?
Marketers have a 'coin-operated' view of their customers (4 Nov) - They're more focused on transactions than relationships
Bad IVR costs businesses US$262 per customer per year (25 Oct) - 61% Of consumers say IVR leads to poor experiences
Customer Experience reaches new heights in India (17 Oct) - But brands still need to differentiate themselves more
Insurers neglecting digital Customer Experience (30 Sep) - Social media efforts really aren't helping either
Brands are missing the mark on their Digital Experiences (23 Sep) - US$5 trillion invested and still not much to show for it
