Signing up for free membership


If you already have a log-in for this site, click here to log in. Otherwise, you can use this page to sign up for a free account!

Your contact details
First name
Last name
Your email

Where you work
If you're signing up for a business, please enter your own work details so that any paperwork you need from us has all the correct details on it.
Company
Job Title

Where you are
Country

Your log-in
Please enter a Log-In User Name and a Password that only you will know. Each must be from 6 to 16 characters long, and include at least one letter, one number, and one special symbol or punctuation mark.
User name
Password

If you ever forget your log-in details it's easy to recover them, but - for your own safety and security - you need to set a Security Question and an Answer that only you are likely to know. For example, you might want us to ask 'What model was your first car?', or 'What is your mother's maiden name?'. Keep the answer simple to avoid any room for error when typing it in later on.
Question
Answer

How do we use your personal information? We collect only the data we need, and give you full and immediate control over it at all times. Your data is held securely and with 256-bit encryption. By continuing, you agree that you have read and understood our Data Policy.

What is The Best Customer Guide?

We provide our members with free and unbiased news, research, know-how, as well as hard-to-find facts & figures to help you make more out of your customers, turning new or average customers into 'Best Customers', and then acquiring even more customers like them. Sign up free here.

A Sustainable Customer-Profit Strategy

We explain and illustrate all the 'Best Customer Management' (BCM) strategies, techniques & technologies you'll need for your marketing, advertising, retail and online operations, customer segmentation, risk profiling, competitor analysis & response, data management & analysis, supply chain & logistics, financial analysis, management buy-in & reporting, IT platforms, human resources and much more!

Hot Off The Press...

CMOs are investing creatively in Customer Experiences (19 Aug) - Creative Experience is an evolution of Customer Experience

Half of US consumers now buying 'disruptor' brands (16 Aug) - Using favourite brands for self-promotion

Contact center software market set to grow rapidly (14 Aug) - Omnichannel communication will be the main driver

Non-edible CPG volume is down but sales value is up (12 Aug) - Consumers are confident, and they want to save money

Most customers care more about Experience than Price (8 Aug) - More than half abandon e-commerce sites with problems

Emotion has the strongest impact on customer loyalty (5 Aug) - Brands over-rely on big data to understand customers

Consumers ready to defect for a superior service (1 Aug) - A hybrid workforce is key to meeting expectations

CX transformation to drive digitalizing investment (29 Jul) - 23% Of US$1.68 billion to be spent on CX in 2019

Few small businesses aim to retain digital customers (25 Jul) - They lack the budget and resources to keep buyers loyal

Physical retail still fighting fit in America & Canada (22 Jul) - 36% Of Americans say they prefer bricks over clicks

For Your Diary...