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What is The Best Customer Guide?


We provide our members with free and unbiased news, research, know-how, as well as hard-to-find facts & figures to help you make more out of your customers, turning new or average customers into 'Best Customers', and then acquiring even more customers like them. Sign up free here.

A Sustainable Customer-Profit Strategy


We explain and illustrate all the 'Best Customer Marketing' (BCM) strategies, techniques & technologies you'll need for your marketing, advertising, retail and online operations, customer segmentation, risk profiling, competitor analysis & response, data management & analysis, supply chain & logistics, financial analysis, management buy-in & reporting, IT platforms, human resources and much more!
Get Your BCM Certificate or Diploma


We offer professional career development courses in Best Customer Marketing, resulting in a full Fellowship and Diploma (the F.BCM career qualification), or we also provide Associate Memberships for those who simply want to be Certified BCM Practitioners (the A.BCM professional certificate).

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