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The Best Customer Guide provides marketing pros with free and unbiased news, research, know-how, and hard-to-find facts & figures to help make more out of your customers!

Half of marketers feel ill-prepared for the Holiday Season

70% Worry about technical issues with online shopping systems

Today

Employee experiences directly impact customer experiences

But very few companies try to improve employee satisfaction

23 Sep 2021

Businesses aren't delivering frictionless customer experiences

And 29% aren't taking action even for known problems

20 Sep 2021

Contact centres struggle with more complex customer service

Top CX obstacles include technology and staffing issues

15 Sep 2021

Americans prefer live customer service agents to 'bots

Good service leads to brand loyalty and ambassadorship

13 Sep 2021

American consumers say they're planning to shop online more

Free shipping cited as top way for retailers to entice shoppers

9 Sep 2021

Co-branded credit card trends continue - but with a twist

Loyalty programs can accelerate flagging card usage

6 Sep 2021

Canadians want a balanced physical/digital retail experience

Consumers say they shop online for price and convenience

1 Sep 2021

Retail CX report spots new shifts in consumer expectations

Hybrid experiences are now more important than ever

30 Aug 2021

Study identifies five types of incentive-seeking customer

Consumers say they want more than just rewards

26 Aug 2021

Gap launches multi-brand loyalty rewards program

One membership rewards customers with four brands

23 Aug 2021

Digital marketing report shows strong rebound year-on-year

Spikes seen in Amazon, Google and Facebook

18 Aug 2021

Consumers say they're eager to 'get back to normal' soon

Back-to-school survey reveals 2021 plans similar to 2019

16 Aug 2021

US retailers look to tech providers for pandemic response

Consumer buying skews sharply toward online shopping

12 Aug 2021

Aeroplan adds Eurowings Discover as new loyalty partner

Eurowings is the a leisure carrier from Lufthansa Group

9 Aug 2021

Customer Retention efforts boost revenues by 40%

Acquisition lacks the impact of Customer Retention

4 Aug 2021

Customers are less motivated by price or quality

Instead they want health, safety & personal service

2 Aug 2021

Customers combine digital and physical retail experiences

But price and cost savings still affect purchase choices

29 Jul 2021

Customers are defecting because of irrelevant offers

Know you customers or they'll forget all about you

26 Jul 2021

Customers say they'll pay more for rapid delivery

Last-mile services are now critical to sales growth

21 Jul 2021

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We provide our members with free and unbiased news, research, know-how, as well as hard-to-find facts & figures to help you make more out of your customers, turning new or average customers into 'Best Customers', and then acquiring even more customers like them. Sign up free here.

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400+ pages packed with innovative marketing strategies, practical know-how & hard facts to help boost sales revenue, ROI and profits!
the
best
customer
guide
Get our free weekly marketing briefings...
"They're always useful, and always brief"   :-)
Enter your email address to get started!
400+ pages packed with innovative marketing strategies, practical know-how & hard facts to help boost sales revenue, ROI and profits!