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How to build a profitable, effective CX Improvement Strategy with the quickest ROI possible!
The Best Customer Guide provides marketing pros with free and unbiased news, research, know-how, and hard-to-find facts & figures to help make more out of your customers!

Customers combine digital and physical retail experiences

But price and cost savings still affect purchase choices


Customers are defecting because of irrelevant offers

Know you customers or they'll forget all about you

26 Jul 2021

Customers say they'll pay more for rapid delivery

Last-mile services are now critical to sales growth

21 Jul 2021

New 'retail revival' for local retailers everywhere

Two-fifths of customers plan to keep shopping locally

19 Jul 2021

How to build your Customer Data Platform strategy

Report highlights marketers' ongoing CDP challenges

15 Jul 2021

How brands revamped their Covid-19 Customer Experiences

Most Canadian brands' CX improved during the pandemic

12 Jul 2021

What are 2021's Most Patriotic American Brands?

Politics and the pandemic have changed consumer views

7 Jul 2021

Canadians go multichannel for wireless purchases

SaskTel ranks top for purchase satisfaction

7 Jul 2021

Aeroplan Partners with Rocky Mountaineer

Elite members get upgrades to GoldLeaf Service

5 Jul 2021

Emirates adds bonus miles for Mastercard spending

New cardholders can get up to 60,000 bonus miles

1 Jul 2021

CVS Pharmacy updates ExtraCare Rewards program

Now with simpler, faster and recurring rewards

28 Jun 2021

Video-based marketing more than doubles in 2021

Sales teams create and post their own flicks

24 Jun 2021

Is your Customer Experience a winner or a loser?

Some businesses can survive a Viral Rant, others can't

21 Jun 2021

Gen Z is looking for new banking technologies

Most bank traditionally but many want hi-tech

16 Jun 2021

Most companies to keep remote & hybrid contact centres

AI and automation seen as keys to better service and CX

14 Jun 2021

Digital marketing benchmark suggests growth ahead

Consumers showing greater interest in e-commerce

10 Jun 2021

B2B manufacturers face ever-tougher competition

Time-to-market and AI are their main focus now

7 Jun 2021

Big brands have lost the trust of their customers

Study reveals a dramatic shift in customer loyalty

2 Jun 2021

Retail customer service expectations are still changing

What they want is a 'stellar' digital customer experience

27 May 2021

Digital Experience stakes have never been higher

Most consumers expect to increase digital habits

24 May 2021

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